GOALS:
Rework Shine's existing Pinterest posts into beautiful, organized boards, with a goal of inspiring
couples who are close to getting engaged or married.
Rework Shine's existing Pinterest posts into beautiful, organized boards, with a goal of inspiring
couples who are close to getting engaged or married.
Rebrand the overall Pinterest account, and launch new product pins featuring the new product
photos for each of Shine's products. Also, branch out into new pin topics and types,
including idea pins, educational pins, and wedding advice pins.
photos for each of Shine's products. Also, branch out into new pin topics and types,
including idea pins, educational pins, and wedding advice pins.
Post 5 times a day to remain active in followers' feeds.
RESULTS:
Increased number of monthly saves by 69%.
Increased number of monthly saves by 69%.
Increased Shine's monthly engaged audience size by 75%.
Increased the number of impressions to our most popular revamped board by 136%
within one month of the changes being made.
within one month of the changes being made.